<img alt="" src="https://secure.bait4role.com/197289.png" style="display:none;">

Bryce Boothby

Bryce Boothby is an MPO board advisor and former executive of Flextronics, Celestica, ModusLink, Regenersis PLC, and Lulu.com.
Find me on:

Recent Posts

The Need for Speed: Don’t Let These Beliefs Slow Down Your Supply Chain

Posted by Bryce Boothby     Apr 19, 2021 2:59:24 PM

You can try and blame the need for speed on Amazon, with two-day delivery becoming one day and even same day in some instances. But all they’re doing is perfecting what we all want – immediate gratification. The double whammy of the Amazon Effect- and the COVID-19-induced exponential eCommerce spurt is pulling us along at a faster pace than we ever envisioned.

The quest is not new, it’s just now entered onto everyone’s radar. It’s been accelerated. With eCommerce growing more in three months than in the previous ten years, the pressure is on for companies to get moving, regardless of industry segment or business model – we are all affected.

For many, the need for speed is twofold: the urgency to satisfy customers much quicker - whether B2B, B2C, DTC, or brick and mortar – and the subsequent race to get a system in place fast that can deliver on that imperative before your business falls behind. As they say, “time is of the essence.”

Both types of velocity are incredibly attainable today, so what’s holding companies back?

Read Post

The Omnichannel Alphabet Soup: Structuring the Unstructured

Posted by Bryce Boothby     Feb 22, 2021 1:57:10 PM

At the start of my career, most brands and OEMs used a traditional two-tier distribution process through wholesalers and retailers to sell their products. “Advanced” companies passed orders via EDI. Brands knew little about their end-users, a far cry from today’s growing customer-centric approach with expanding arrays of channels and convenience options.

The ecosystem and number of touch points are expanding fast, prompting businesses to accrue more systems to effectively conduct commerce, and it’s only proliferating. This begs the question: How does each system talk to the rest of the network? In other words, how do all these systems connect to form a single version of the truth?

Read Post

What Exactly Is a Digital Transformation – And Are You Doing It Right?

Posted by Bryce Boothby     Jan 18, 2021 2:33:35 PM

For some time, I’ve been reading, watching and following the white papers, case studies, and countless webinars put on by keen minds about digital transformations. I must say, the topic doesn’t feel any clearer. Many would have us believe the elements of a digital transformation should include the likes of IoT, AI, RPA (Robotic Process Automation), ML, Digital Twins, Digital Threads, and 3D Printing.

In some applications, these transformations are life changing. IoT temperature sensors are enabling the new cold chains for COVID-19 vaccine distribution, and the use of a digital twin is facilitating the faithful reconstruction of the Notre Dame Cathedral in Paris.

Such innovation and advancement are truly a marvel; but, for the average business, the expectation feels daunting, expensive, and drawn out. For most companies, a digital transformation involves a more practical approach.

Read Post

The Seamless Shift to a Customer-Centric Supply Chain

Posted by Bryce Boothby     Oct 12, 2020 4:15:01 PM

In our first installment on the value of customer loyalty, we discussed the numbers surrounding trust and customer retention. Indeed, in these unusual circumstances, it has never been more fitting to consider the value of customer loyalty.

Not only has COVID-19 impacted a company’s ability to provide adequate or exemplary customer service levels, but those bound to legacy systems built around silos have found it particularly difficult to quickly respond and adapt.

In a time characterized by chaos and uncertainty, competitive differentiation will be defined by speed, consistency, reliability, and trust. In a practical sense, that means shifting from reactive to proactive, customer-centric supply chains. For those relying on fragmented processes, the solution is faster and simpler than you think.

Read Post

What Value Is Customer Loyalty?

Posted by Bryce Boothby     Sep 4, 2020 12:25:25 PM

My entire career, I’ve believed that it is easier to get more business from existing customers than to develop new ones. That’s not to say you don’t want new customers, but given the effort and expense involved, trusted relationships tend to win out over unknowns.

Yet, when we think about digital transformation, the topic of customer loyalty is typically an unmentioned benefit and nowhere to be found in the ROI rationale. Why is that?

Read Post

This Is Not a Storm to Weather

Posted by Bryce Boothby     Jun 15, 2020 3:55:31 PM

While most business cycles ebb and flow, two or three times in a generation we encounter an earth-shattering change that fundamentally reshapes the way we do business. We’re in the eye of the storm – and it’s not one to wait out.

Many refer to the ‘new normal’ as a future reality, yet COVID-19 has had structural impact since its earliest protocols surrounding hygiene and social distancing. They have already transformed the way we do business and it’s only the beginning of a series of ongoing and disruptive changes. So, how are you preparing for the reckoning?

Read Post

The Hard Economics of Justifying a Supply Chain Digital Transformation

Posted by Bryce Boothby     May 4, 2020 3:50:09 PM

There have been countless times throughout my career where I was either a recommender or approver of significant IT projects. And, I must say, I have always experienced a prevailing attitude among senior management that these transformations are black holes and money pits.

I believe many (if not most) companies still feel this way. Why? There is a litany of cautionary tales: From Hershey’s widely reported $100 million failed ERP implementation in 2015 to our own personal stories. I’ve seen businesses engage consulting firms only to give up about six months in after slow progress and skyrocketing costs; I’ve witnessed first-hand how a $15 million project ballooned to $40 million before it was even finished.

Let’s talk about why this happens and what can be done about it.

Read Post

Time for Plan B: How Supply Chains Can Avoid the Mad Scramble of Disruption

Posted by Bryce Boothby     Apr 6, 2020 2:53:32 PM

The famous idiom “The best laid plans of mice and men often go awry” couldn’t be more appropriate these days. Supply chain management platforms deal with hypothetical and predictive constraints as part of their solve for uninterrupted results. But unexpected and exceptional events can trigger wildly adverse repercussions even with contingency baked into operational plans.

The Coronavirus – among other upsets, like tariffs – has supply chains scrambling for business network alternatives and “loophole engineering” (similar to what automakers have been doing for years). More than anything else, they’re grappling with the consequences of yesterday’s bad decisions. (It happens). While the focus now is to get things back on track in the short-term, businesses must also start acknowledging the new big picture. It’s time to adopt a platform that is more flexible and therefore resilient to today’s and tomorrow’s upsets.

Read Post

It’s Time to Stop Playing It Safe: Moving from Incrementalism to Transformation (XI)

Posted by Bryce Boothby     Dec 2, 2019 4:11:11 PM

We began the series by stating that simply good isn’t good enough. That in today’s competitive climate, which requires companies to innovate, expand their service or product portfolios, and contemplate what’s next at a faster pace than ever before, satisfaction with incremental gains is a setback. Most companies put off digital transformations because they see the cost as overhead, an expense to avoid, and not a necessity for future survival.

Read Post

5 Key Steps to Fast-Track a Digital Transformation (X)

Posted by Bryce Boothby     Nov 4, 2019 4:36:50 PM

If you’ve been following my series, Making the Case for a Digital Transformation, it’s apparent that such a venture can stretch out over many months – if not longer. Not every business has that kind of time to spare, and you may be asking yourself: “What can I do if I have to get a new platform up and running in the next quarter or two?”

With tacit approval from senior management to pick a solution and spend what it takes (within reason), here’s my advice for fast-tracking your digital transformation.

Read Post

Software Implementation Is No Cakewalk. Take Charge & Win Quick. (IX)

Posted by Bryce Boothby     Sep 30, 2019 8:24:33 AM

Now that the case for a digital transformation has been made and the go ahead given, it’s time for your supply chain software implementation...but don’t think it will be a walk in the park. It’s common to have a bit of friction between company departments – especially during transformations. Stamp out ‘turf battles’ early and map out a plan right away, so you can easily course correct when issues or delays inevitably arise. How you define success will also play a significant role throughout the process – don’t overpromise but strive to overdeliver.

Read Post

Getting Down to Business: It’s Time to Make the Case for Your Digital Transformation (VIII)

Posted by Bryce Boothby     Sep 3, 2019 8:11:09 AM

With a promising software provider determined and the backing of your network, it’s time to pull together your resources, construct a business case for the digital transformation, and make a strong and informed recommendation.

If you’re in a larger or public company, you will likely have a predetermined format for presenting a business case. Since this involves an investment decision, your finance organization should have a structured, formulaic template to use. Smaller or private companies will usually have a handful of people making the decision, with a greater focus on a “why and how much?” rationale.

Having sat through countless board and executive committee meetings in many different companies, and in a range of such scenarios, I’ve seen my fair share of both compelling and derailed presentations. Without getting overly prescriptive, here are some observations on the best ways to fully prepare, expect the unexpected, and make an effective business case.

Read Post

The (Hidden) Elephant in the Room: Trust (VII)

Posted by Bryce Boothby     Aug 6, 2019 8:34:38 AM

Digital transformations are hard work and require more than just technology to be successful. In the countless times I’ve managed multi-party setups, the greatest obstacle was consistently the most intangible one: Trust. Companies today are networks, so if your partners aren’t on board with your vision, the solution you choose – no matter how robust – will ultimately fail. As you define your priorities, also use this process as an opportunity to consult your network about how your needs align.

Read Post

Can the Software Providers Do What They Say? Put the Finalists Through the Paces. (VI)

Posted by Bryce Boothby     Jul 2, 2019 9:13:07 AM

Up until now, the process of choosing software providers has been all talk. As thorough as your due diligence may be, there’s always the possibility that what a prospective vender claims they can do does not ultimately align with what you’ve imagined. Moreover, if you’re hedging your bets on innovators, you want to do everything you can to minimize risk and go into the partnership confident that you’ve made a sound choice.

There are two ways to accomplish that: by checking references and conducting a live demo stress test.

Read Post

Peeling Back the Onion: Choosing a Software Provider With Due Diligence (V)

Posted by Bryce Boothby     Jun 4, 2019 9:22:33 AM

Both the digital transformation and each software provider are multi-faceted, so think of these next stages of the discovery process as ‘peeling back layers of the onion.’ The surface layers involve understanding each vendor’s capabilities and bid components. Slightly deeper are the back-end particulars of the transformation; your team will be focusing on everything from the platform to the financial and commercial terms to ensure the products and services you choose align well with your priorities and that the rollout will be feasible and smooth.

Read Post

 

 

 

 

Recent Posts

RSS

Subscribe to Email Updates