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Martin Verwijmeren

MPO Co-founder and CEO
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Recent Posts

8 Orchestration Solutions For Competitive Advantage

Posted by Martin Verwijmeren     May 5, 2017 6:51:40 PM


Connecting Extended Supply Chain is Critical to Staying Competitive

Heightened customer expectations, global political changes, and new technologies are putting tremendous pressure on supply chains to be more agile.

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Five Critical Benefits From Reverse Logistics Software

Posted by Martin Verwijmeren     Apr 25, 2017 10:18:35 AM


 E-commerce leaders such as Amazon and Warby Parker have created competitive advantage with advanced logistics, shipping, and returns processes, building fanatically loyal and high value customers. The trends in consumer e-commerce are penetrating into B2B, where customers expect the same flexible service, ease of use, and multitude of delivery and return options.

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Four Conditions for an Effective Logistics Control Tower

Posted by Martin Verwijmeren     Mar 2, 2017 10:53:35 AM


 "80% of goods will be made in a country different from where they are consumed.” This shift in movement and consumption of goods will require improved management of the associated supply chain processes, according to McKinsey & Company on supply Chains 2020.

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MP Objects Opens Boston Office, Names Brian Hodgson EVP of Business Development

Posted by Martin Verwijmeren     Mar 1, 2017 3:00:00 AM


BOSTON, MA February 28, 2017 –  MP Objects (“MPO”), a leading provider of cloud-based Supply Chain Orchestration software for “Customer Chain Control,” today announced it has moved its commercial headquarters to the U.S. in the center of Boston, adding to its international locations in Rotterdam, Tokyo and Hyderabad. 

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4 Ways to Succeed with Supply Chain Orchestration

Posted by Martin Verwijmeren     Feb 20, 2017 6:35:42 AM

Effective customer chain control can elevate your business to the next level while at the same time provide a competitive edge and help build a positive reputation for companies in any industry, and companies that ensure supply continuity and optimal functioning all along the supply chain are better able to satisfy the demands of their customers.

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Join MPO at the CSCMP 2016 annual Conference

Posted by Martin Verwijmeren     Sep 22, 2016 8:50:01 AM


MPO will be exhibiting at the CSCMP 2016 annual conference in Orlando at the Gaylord Palms resort Kissimmee, Florida, US on 25-28 September 2016.

Visit MPO at stand 1129 at the supply chain exchange to discover how its SaaS for Supply Chain Orchestration is used by Logistics Service Providers and companies around the world for optimizing their supply chains. 

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Posted by Martin Verwijmeren     Sep 6, 2016 10:24:37 AM


“Customer Chain Control” SaaS leader will use funds for US expansion"

ROTTERDAM, NETHERLANDS AND BOSTON, MA – MP Objects BV (“MPO”), the leading provider of cloud-based Customer Chain Control Software-as-a-Service (“SaaS”), today announced it has raised its first round of outside capital in a $10 million growth equity investment from Updata Partners. MPO’s cloud-based SaaS allows its users, including international logistics leaders and blue chip companies such as CEVA, DSV, eBay, Geodis, IBM, Johnson & Johnson, Patagonia and Unilever, to manage and optimize individual customer orders through today’s increasingly complex and global supply chains. MPO has experienced very strong revenue growth in recent years, and it will use the new investment to expand into the United States and scale its marketing and sales.
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How invoicing kicks off Integrated Transportation Management

Posted by Martin Verwijmeren     Jun 24, 2016 9:22:52 AM

Supply Chain Professionals must start assessing the true amount of cost control they have over their transportation network. 

By doing so, they need to take into account their desired balance between operational excellence and customer intimacy on a continuous basis.
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How Invoicing changes Supply Chain Management overnight

Posted by Martin Verwijmeren     Jun 13, 2016 8:26:43 AM

Are you aware that current invoice matching checks on amounts and volumes only?

  • What about the actual performance of your service providers?

  • What if all prices and volumes are correct but the execution was completely different to the contracted SLA?

This could cost you dearly!

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Join MPO at the 18th SCL Summit in Barcelona

Posted by Martin Verwijmeren     Jun 7, 2016 12:21:25 PM

MPO will be exhibiting at the 18th annual EMEA Supply Chain & Logistics Summit, 20-22 June 2016, Hotel Rey Juan Carlos I, Barcelona.

Visit MPO in the exhibition hall to discover how its SaaS for Supply Chain Orchestration is used by Logistics Service Providers and companies around the world for optimizing their supply chains. 

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How Invoice Matching for Logistics really pays out!

Posted by Martin Verwijmeren     May 30, 2016 6:53:59 AM


Current invoice matching systems check on static amounts and volumes only. They simply lack the capability to match on actual performance of ordered services.  For Logistics this is crucial. This is now often done by time consuming post calculation activities and roles.

What if Invoice Matching could also focus on actual performance?

An integrated approach could lead to >10% improvement on operating income!

Let’s zoom in on your billing process and find out how Dynamic invoice matching adds performance control to your process.
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Visit Wehkamp Customer Case at SCM Supply Chain Day 2016

Posted by Martin Verwijmeren     Apr 7, 2016 6:01:41 AM

Opening the World’s Largest automated Ecommerce DC is not something you do overnight! Wehkamp, Dutch Ecommerce giant, was well aware of this.

At SCM Supply Chain Day 2016 in Scherpenzeel, Harold Geerts (D-voted) takes you on a virtual tour. He explains how he and his team at Wehkamp developed and implemented a spot on route to get the job done!

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How Customer Chain Control impacts your Supply Chain

Posted by Martin Verwijmeren     Nov 27, 2015 10:00:00 AM


As a Supply Chain Director you are forced to bridgetwo contradictory demands: customer intimacy and operational excellence. And even if you like to deal with challenges, this might cause headaches every once in a while. Maybe you know how to manage them, but do you have the systems to do so? Customer control can have a huge impact on a supply chain, for both logistics service providers (LSP’s) and shippers (manufacturers, wholesalers and retailers).

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How to solve the Big Problems of Omni-Channel Order Fulfilment

Posted by Martin Verwijmeren     Oct 5, 2015 9:27:51 AM

An interview with Kees Jan Roodbergen lecturer quantitative logistics at the University of Groningen.


There are still many questions about e-fulfilment for which there are no ready-made answers.Different retailers make different decisions about outsourcing versus insourcing of their logistics operations. Cross-channel retailing and back-end collaboration with other webshops are other areas in which retailers currently are looking for best practices. It looks like cross-channel retailing and horizontal collaboration are on the rise. Time to get an expert opinion from Kees Jan Roodbergen lecturer at the University of Groningen and leader of the Dinalog project, "Cross Chain Order Fulfilment Coordination for Internet Sales".

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How to reap instant Benefits of Cloud Supply Chain Software

Posted by Martin Verwijmeren     Aug 20, 2015 4:25:12 AM

By combining contemporary cloud technology with Software as a Service (SaaS) delivery, a wealth of opportunities in Supply Chain Management becomes available. You just have to:
  1. Embrace Customer Chain Control
  2. Implement Cloud based Supply Chain Software
  3. Contract your Solution as SaaS
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