The title paraphrases a common nighttime message from my youth. Just before signing off, television stations would ask their viewers: It’s 11pm…Do you know where your children are? It reminds me of a common problem we share in managing our supply chains. We don’t often know the real-time whereabouts of shipments.
Why might that be the case? After all, delivery status updates are ubiquitous. eCommerce merchants email and SMS the order confirmation, shipment date, interim tracking progress at each leg, and now even predict within hours when a parcel will arrive at your front door. Others do less, providing only the tracking number and leaving it up to the customer to check with the carrier on the status of their package.
You may be thinking, “that’s a B2C need, not B2B.” Think again. Two months ago, the massive container ship Ever Given held up over 300 ships for six days after getting stuck on the Suez Canal. If you had a shipment on that or any of those affected ships, how prepared would you have been to know the status and adjust your supply chains and customer expectations to keep them running with minimal disruption?
The unfortunate reality is many companies can’t do this.